Ticket Templates

Overview

A ticket template is the format used as a basis for building a new printed product (e.g., Copies). A ticket template defines the set of all available options to buyers ordering a particular type of product on the storefront. A ticket template is a shorthand way of defining a product by constraining the number of options (service options, Media, etc.) available to buyers who select the template for a product they are ordering on the storefront.

For instance, if a buyer orders a product based on the ticket template “Basic Copies,” the ticket template would limit the options for the types of Media and print services offered in that template (and thus no large print/continuous options would be available).

You can also access the ticket template associated with a product from the Administration > Products page by clicking on the name of the ticket in the Job Ticket column.

What would you like to do?

Create (or edit) a ticket template

View or change the ticket template associated with a product

Read a Sample Use-Case: Combining Binding Edge and Orientation (with Special Pages Enabled)  Print Services

Intelligent (or Enforced) Ticketing

Overview

MarketDirect StoreFront has two levels of intelligent or conditional ticketing designed to constrain buyer options based on various choices they make in the product ordering process.

        Print service and print service category intelligent conditional ticketing: This functionality (available on the Print Services and Media pages) enables administrators to establish incompatibility rules to prevent buyers from making illogical or ill-fated choices in the ordering process (i.e., by selecting two incompatible print services or a print service that is incompatible with a particular Media).

For information on intelligent conditional ticketing at the print service and print service category level, see Intelligent Conditional Ticketing.

        Ticket template level intelligent conditional ticketing: This functionality (available from the Ticket Templates page) provides administrators with additional options for tailoring the ticket (i.e., aside from simply making a print service incompatible with another print service or Media) to determine what happens when a buyer selects a particular print service. The administrator can also recommend one or more additional options based on buyer choices or enforce a particular option (e.g., a banner for outdoor use must be printed on vinyl). This level of intelligent ticketing is covered in this section.

What is Intelligent Ticketing at the ticket level for?

Buyers are often unaware of best practices in the print production process. For instance, a buyer ordering a wide format product might specify that a banner intended for long-term outdoor use with a viewing distance of more than 10 feet be printed on an inappropriate Media that will not weather well. Intelligent ticketing at the ticket level is intended to prevent buyers from making such unsatisfactory choices based on buyers' stated intent (i.e., as expressed through the choices they make). When the buyer selects a print service that you specify on the Intelligent Ticketing dialog (as described below), the system will either enforce or recommend certain choices or alert them to an incompatibility.

You can create print services designed to reveal buyers' intent. These print services will serve as an intent questionnaire that will help you make ticketing decisions on behalf of the buyer to best meet the buyers' needs. For example, for wide format products, you could create the following print services aimed at getting at your buyers' intent, how they intend to use the product:

      Display Environment print service with the following options: Indoor, Outdoor, Mixed-Indoor & Outdoor, etc.

      Viewing Distance print service with the following options: Less than 10 feet, More than 10 feet, etc.

      Length of use print service with the following options: Short-term (less than one month); Long-term (more than one month), etc.

Based on the options buyers select on these print services, you can use intelligent ticketing to constrain their choices so they get the finished product they need. For instance, if a buyer chooses Outdoor, Less then 10 feet, and Long-term options, you might opt to enforce vinyl Media, 600dpi resolution, and UV inks.  

What would you like to do?

Set up ticket-level intelligent ticketing

Edit ticket-level intelligent ticketing rules

See Also

        Ticket Templates Overview

        Print Services

        Intelligent Conditional Ticketing at the Print Service Level

        To view or change the ticket template associated with a product

        Product Management Contents Page