Google Analytics Tracking

For information on how to set up your site for search engine optimization, see Configure Site for SEO.

MarketDirect StoreFront provides support for Google Analytics and Google Tag Manager (GTM) to collect statistical information on traffic, user behavior, and eCommerce from the MarketDirect StoreFront website.

Google Analytics show you how people found your site, how they explored it (and for how long), what pages they visited, and how you can enhance their visitor experience. Additionally, when using Google Analytics in conjunction with Google Tag Manager, you can track more granular site behavior such as abandoned shopping carts, conversion rates, and eCommerce data. This information can help you more effectively optimize and monetize your MarketDirect StoreFront website.

Note that the site traffic Information captured will be stored on the tracking application provider's site (e.g., Google Analytics) and MarketDirect StoreFront administrators will have to log into the provider's web site to retrieve the information. The information will not be stored or retrievable in or from MarketDirect StoreFront.

MarketDirect StoreFront administrators can either use Google Analytics independently or in conjunction with Google Tag Manager. Using Google Analytics independently requires less setup and configuration but yields fewer website analytics and data points. Using Google Analytics in conjunction with Google Tag Manager requires a bit more setup time but yields more granular website analytics, specifically eCommerce metrics such as products added to a shopping cart, abandoned shopping carts, and revenue-based reporting.

What would you like to do?

Set up a Google Analytics account

Before enabling Google Analytics Tracking in MarketDirect StoreFront, you must first establish a Google Analytics account.

1 Visit Google Analytics at: http://www.google.com/analytics/

2 Follow the on-screen instructions to set up your Google Analytics account and a profile for the MarketDirect StoreFront web site you will be tracking.

Online instructions for setting up a Google Analytics account are at:
http://support.google.com/analytics/answer/1008015?hl=en&topic=1726909&ctx=topic
General help and support for Google Analytics is available online at:
https://support.google.com/analytics/?hl=en#topic=3544906

Set up a Google Tag Manager account

Before enabling Google Analytics Tracking in MarketDirect StoreFront using Google Tag Manager, you must first establish a Google Analytics and Google Tag Manager account. Instructions for setting a Google Analytics account are found in the Set Up a Google Analytics account section.

1 Visit Google Tag Manager at: https://tagmanager.google.com/#/home

2 Follow the on-screen instructions to set up your Google tag Manager account and a profile for the MarketDirect StoreFront web site you will be tracking.

Online instructions for setting up a Google Tag Manager account are at:
https://support.google.com/tagmanager/answer/6103696?hl=en&ref_topic=3441530
General help and support for Google Tag Manager is available online at:
https://support.google.com/tagmanager#topic=3441530

Enable Google Analytics tracking

These instructions are for administrators that want to use Google Analytics without Google Tag Manager.

1 Go to Administration > Google Analytics Tracking.

2 Select Enable Google Analytics site profile to enable tracking.

3 Select the Use Analytics radio button.

4 Without closing your MarketDirect StoreFront site, navigate to your Google Analytics account in a separate browser window.

5 Go to the Admin page and select the Property associated with your MarketDirect StoreFront website.

6 Select Tracking Code in the Tracking Info section.

7 Copy the Tracking ID shown at the top of the page (e.g. UA-30467017-1).

8 Navigate back to the MarketDirect StoreFront window.

9 Paste the Tracking ID into the Enter Tracking Code field.

10 Click Save.

Be aware that if your site is behind a firewall you might receive a Tracking Status message in the "Tracking Status Information" panel in your Google Analytics account page that reads:
"Tracking Not Installed: The Google Analytics tracking code has not been detected on your website's home page. For Analytics to function, you or your web administrator must add the code to each page of your website."

This message is essentially informing you that Google Analytics cannot connect to your site (e.g., because the URL is not exposed). Your site is able, however, to communicate information to Google Analytics. Thus, even though your MarketDirect StoreFront site is behind a firewall, as long at your site can communicate with external applications, Google Analytics will be able to track the site traffic information.

Note that Google Analytics generally updates your reports every 24 hours. Thus, it may take 24 hours for data to appear in your account after you have first installed the tracking code. For more information, consult Google Analytics online help: http://support.google.com/analytics/.

Enable Google Analytics tracking with Google Tag Manager

To enable Google Analytics tracking in conjunction with Google Tag Manager, you must have created both a Google Analytics and Google Tag Manager account.

Support for creating a Google Analytics account can be found here:
http://support.google.com/analytics/answer/1008015?hl=en&topic=1726909&ctx=topic

Support for creating a Google Tag Manager account can be found here: https://support.google.com/tagmanager/answer/6103696?hl=en&ref_topic=3441530

1 Go to Administration > Google Analytics Tracking.

2 Select Enable Google Analytics site profile to enable tracking.

3 Select the Use Tag Manager radio button.

4 Without closing your MarketDirect StoreFront site, navigate to your Google Tag Manager account in a separate browser window.

5 Copy your Google Tag Manager ID tagging code (e.g. GTM-KJQT8RK).

6 Navigate back to the MarketDirect StoreFront window.

7 Paste the Google Tag Manager ID tagging code into the Enter Tagging Code field.

8 Click Save.

Import MarketDirect StoreFront GTM Tags

With Google Tag Manager, administrators may create a variety of tags to track specific website analytics, user behavior, and eCommerce data. Please refer to Google Tag Manager support to learn how to create and manage GTM tags: https://support.google.com/tagmanager#topic=3441530

ePS has created seven basic GTM event tags that administrators can use to track and analyze key website and eCommerce metrics.

To import the ePS GTM tags:

1 Download the zip file containing the GTM tags.

Click here to download the zip file. The tags will be in one json file.

2 Sign into you Google Tag Manager account.

3 Go to the Admin section.

4 Click the Import Container link.

5 Click the Choose File Container button.

6 Upload the GTM tags (.json file format).

7 Select New in the Choose Workspace section.

● Give the new Workspace a name.

The default name is Untitled Workspace.

● Give the new Workspace a description.

● Click Save.

8 Select Overwrite in the Choose an Import Option section.

9 Click Confirm to add the seven ePS GTM tags to your new Workspace.

The Google Analytics Tracking ID associated with the seven ePS GTM tags are affiliated with ePS’s test environment for Google Analytics. You must change the Tracking ID to reflect your actual Google Analytics ID within the tags’ Variables setting before completing this process.

10 Click Variables from your new Workspace dashboard.

11 Select GA-Var-TrackingId in the User Defined Variables section.

GA-Var-TrackingId is the Variable associated with the seven ePS GTM tags you uploaded using steps 1-9.

12 Click the Edit icon.

13 Change the default ePS Google Analytics Tracking ID to your actual Google Analytics Tracking ID (eg. UA-30387044-1).

14 Click Save.

15 Click the Submit button from the Workspace dashboard.

16 Verify accuracy of the submissions configuration and workspace changes in the Submit Changes window.

17 Click Publish.

ePS GTM tag names and definitions:

● GA-AddToCart: Tracks the number of times buyers have added a product to their shopping cart.

● GA-CheckOut: Tracks the number of times buyers have proceeded to the checkout page from the shopping cart page.

● GA-PageView-HistoryChange: Captures the full URL of the page to build page events within Google Analytics.

● GA-PlaceOrder: Tracks the number of times buyers have clicked “Place My Order” from the order payment page.

● GA-ProceedToPayment: Tracks the number of times buyers have proceeded to the payment page from the order delivery page.

● GA-ProductBuy: Tracks the number of times a specific product has been purchased.

● GA-RemoveFromCart: Tracks the number of times buyers have removed products from their shopping cart.

For additional resources related to Google Tag Manager and how to create custom tags, triggers, and variables for your MarketDirect StoreFront website, please visit the following Google support pages:

Tags: https://support.google.com/tagmanager/topic/3281056?hl=en&ref_topic=3441647

Triggers: https://support.google.com/tagmanager/topic/7679384?hl=en&ref_topic=3441647

Variables: https://support.google.com/tagmanager/topic/7683268?hl=en&ref_topic=3441647

Container Export/Import: https://support.google.com/tagmanager/answer/6106997?hl=en&ref_topic=9002095

For additional resources related to Google Analytics, please visit the following Google support pages:
Goals: https://support.google.com/analytics/topic/1007030?hl=en&ref_topic=1631741

eCommerce: https://support.google.com/analytics/topic/1037061?hl=en&ref_topic=1631741

Funnels: https://support.google.com/analytics/answer/6180923?hl=en&ref_topic=1012046

Information MarketDirect StoreFront sends to Google Analytics

MarketDirect StoreFront sends information to Google Analytics on all pages on your site so you can track how many times the various pages in your site are visited. In addition, you can create goals and funnels in Google Analytics tailored to your objectives for tracking usage of your site. Clicks on specific pages, products, etc. are reported (e.g., /ProductAddedToCart/AdHoc/Copies) so you can use them in defining your goals and funnels.

The table below lists the URLs you can use when defining goals and funnels in Google Analytics:

This URL...	Tracks this Buyer Activity...
/KitStartForProduct/AdHoc/My_Product	User has pressed Begin for a kit-type product that requires customization of individual items in the kit. Product type ("Kit") and product name are in the URL.
/KitStartForPrintShop/My_Facility	User has pressed Begin for a kit-type product that requires customization of individual items in the kit. Print Shop names are in the URL.
/TicketingStartForProduct/AdHoc/My_Product	User has pressed Begin for an ad-hoc product, or for a static document product that requires ticketing options. Product type and name are in the URL.
/TicketingStartForPrintShop/My_Facility	User has pressed Begin for an ad-hoc product, or for a static document product that requires ticketing options. Print Shop names are in the URL.
/FilesUploadForProduct/AdHoc/My_Product	User has pressed Begin for an ad-hoc product, or for a static document product that requires ticketing options. Print Shop names are in the URL.
/FilesUploadForPrintShop/My_Facility	User has entered the file upload page for a product that requires files to be provided. Product type and name are in the URL.
/TicketOptionsForProduct/AdHoc/My_Product	User has entered the file upload page for a product that requires files to be provided. Print Shop names are in the URL.
/TicketOptionsForPrintShop/My_Facility	User has entered the ticketing options page for a product that requires ticketing options. Product type and name are in the URL.
/TicketReviewForProduct/AdHoc/My_Product	User has entered the ticketing options page for a product that requires ticketing options. Print shop names are in the URL.
/TicketReviewForPrintShop/My_Facility	User has entered the print job review page after providing files and ticketing options. Product type and name are in the URL.
/AddProductToCart/AdHoc/My_Product	User has entered the print job review page after providing files and ticketing options. Print Shop names are in the URL.
/AddToCartForPrintShop/My_Facility	User has added a new item to the shopping cart. Product type and name are in the URL.
/OrderPlacedForProduct/AdHoc/My_Product	User has added a new item to the shopping cart. Print Shop names are in the URL.
/OrderPlacedInPrintShop/My_Facility	User has placed an order that is to be fulfilled in the given Print Shop. Print Shop names are in the URL.
/Registration/UserNameAndContact	New user is self-registering - entering the contact and authentication information.
/Registration/PrintShopSelection	New user is self-registering - selecting the default Print Shop (after the contact and authentication information has been entered).
/Registration/Confirmation	New user has self-registered successfully.
/ViewCategory/My_Category	A user is viewing the list of products in the given category.
/ViewCategory/storefront/My_Storefront	A user is viewing the list of feature products and categories in the given storefront.
/ProductView/AdHoc/My_Product	A user is seeing product information either in a list of product for a storefront or a category, or in product information detail page (if such a page is enabled, instead of short-cutting straight to ticketing or shopping cart when the user clicks on a product in the list).
/AnonymousUserVisit	A user who is not currently logged in is viewing a page on the site. This virtual page click is only issue of the first page view by this user.
/Login_with_ExistingAccount	A user has logged into the MarketDirect StoreFront site using the account created earlier, as opposed to self-registering for a new account).
/Logoff	A user who was logged into MarketDirect StoreFront site has explicitly logged off. This virtual page click is not issued when the user abandons a login session (e.g. by closing the web browser, or leaving MarketDirect StoreFront site without logging out first).
/DownloadPrintMessenger/Windows	User has clicked the download link for the Windows version of the Print Messenger.
/DownloadPrintMessenger/Mac	User has clicked the download link for the Mac version of the Print Messenger.
/ReorderProduct/AdHoc/My_Product	User has re-ordered a previously placed order that includes the product in the URL.

Note 1: /AddProductToCart/AdHoc/My_Product and /AddToCartForPrintShop/My_Facility my appear out of the ticketing->order placement workflow for non-printed products (NPPs; it replaces /KitStart or /TicketingStart actions).

Note 2: “AdHoc” will be replaced by an appropriate product type for non-Ad-Hoc products.

Note 3: The product and Print Shop “file names” are derived from the original names by replacing the spaces and special characters with underscores “_”. MarketDirect StoreFront does NOT guarantee that two or more products will not get the same file name (e.g. “Copy/Prints” and “Copy Prints” will be both represented as “Copy_Prints”).

Note 4: For products and categories, the translations for the name are ignored when generating the “file name.” The default name is always used.

ePS does not provide technical support for Google Analytics. If you need help or support in setting up your Google Analytics account or analyzing the data tracked, please refer to the Google Analytics Help page at:

http://support.google.com/analytics/

Configure your site for SEO

Complete the steps below to configure your site for search engine optimization (SEO) with Google. You can add your site to Google to make use of Google's webmaster tools and add a sitemap for your site to improve search rankings.

Step 1: Add and verify a site

Google's webmaster tools that provide you with detailed reports about your site pages' visibility on Google and useful tools to improve search engine optimization for your site (e.g., to improve your site's search engine ranking). To use these tools, follow the steps below to add and verify your site.

1 Click Google Webmaster Tools to go to the Google Webmasters page.

2 Click Sign in to Webmaster Tools with your Google account credentials.

3 Type the URL of the site you want to add in the text box and then click ADD A SITE.

Be sure to type the entire URL, such as example.com/DSF.

4 (Optional) On the site ownership verification page, choose either the recommended method or one of the alternate method to verify your ownership of the site.

● Click Verify and follow the instructions.

● Click Continue.

Step 2: Register and submit a sitemap to Google

A sitemap is a file that lists the web pages of your site that will communicate information about the organization of your site content to Google and other search engines. Search engine web crawlers such as Googlebot read the sitemap file to more crawl your site more effectively. A sitemap can improve the search engines' crawling of your site. Thus, a smartstore specific site map will improve your page ranking. Please note that the sitemap will be generated only for the default storefront. All products and categories published on the storefront will be available in the sitemap with a distinct URL. This will allow buyers to search for any product or category/sub-category available on a storefront page accessible to anonymous users. The relevance of the data available on pages and number of matches of the search term will result in a better ranking in Google.

Please be aware that given Google's changed stance on keywords, if you attempt keyword stuffing, your site might be "blacklisted."

1 Click Google Webmaster Tools to go to the Google Webmasters page.

2 Click SIGN IN and enter your Google account credentials.

3 On the Search Console, click the link to the site whose sitemap you want to submit.

4 Click Sitemaps.

5 On the Sitemaps page, click ADD/TEST SITEMAP.

6 Verify that the URL shown is your domain (e.g., has /DSF appended to it), then type sitemap.xml in the text box.

7 Click Submit.

8 Refresh your browser to see your new sitemap in the sitemaps list.

9 Click on your new sitemap in the list of sitemaps on the Sitemaps page to open the Sitemaps Details page and investigate any current errors or potential warnings Google encountered reaching your sitemap or the URLs included in it.

Step 3: Test search your site in Google

In a web browser, search for your site in Google search engine with the following format: site:example.com/DSF.

It might take 3-4 days for your site to show up in the search engine.

What is Google Analytics Tracking for?	When should you use it?
Google Analytics and similar site tracking systems gather information about how visitors to your site use the site. It tracks what pages they visit and what they do (i.e., download the PrintMessenger print driver, order a product, etc.).	When you want to monitor how site visitors are using your site and gather data you can analyze to optimize your site.
What is Google Tag Manager for?	When should you use it?
Google Tag Manager is a centralized tag management system that allows you to easily apply measurement codes (i.e. tags) on your website. These tags can be used to track specific user behaviors such as product clicks, abandoned shopping carts, and transactional eCommerce data.	When you want to monitor more granular website data, specifically related to conversions and eCommerce transactions.